The goal is to use RFB to develop relationships with real estate agents that will provide consistent referrals.

 

Step 1

Expose as many agents as possible to Real Estate Flyer Builder.  This can be accomplished by personal demonstrations, e-mailing realtors or passing out flyers.

 

Step 2

Give interested agents access to RFB on a trial bases.  Replace agents that do not provide referral with new agents.  Keep adding agents until the desired real estate agent bases is developed.

 

Step 3

It is important to maintain person to person contact with agents: Help agents install RFB, show them how to use the program and frequently follow up.

Loan Officer Marketing Tips:

 

Use existing marketing tools to find agents: Place an invitation on loan officer’s business cards, emails, flyers, FaceBook, MySpace and webpage.

Real Estate Agents: I provide Real Estate Flyer Builder as a free service to agents. It is a powerful tool for prequalifying buyers and generating listing flyers.  Download the software at www.RealEstateFlyerBuilder.com.  Use my activation number XXXXX to activate.

 

REO Listing Flyers:  In most markets, all foreclosed homes are listed by a few motivated real estate agents.  These agents attract buyers that are interested in buying a foreclosure.  To get these referrals, the loan officer must have something unique to offer the agent.  Contact the agent and offer to generate open house flyers, with detailed loan options, for all the agent’s listings.  Make sure the agent realizes the advantages of displaying detailed loan options on the flyers.

 

First Time Home Buyer Classes:  Contact real estate agents that advertise first time home buyer classes.  Demonstrate to the agent how Real Estate Flyer Builder can improve their class by providing accurate detailed loan information:

• Print pre-qualification flyers

• Determine the buyers maximum purchase price on up to 30 different loans

• Rent vs. buying comparison showing the advantages of buying

 

Contact new real estate agents:  It is best to personally demonstrate the program to interested agents.  Make it clear that RFB is a service that you only offer to agents that provide referrals and that their password will expire in specified amounts of time (3 or 4 months).  If they provide referrals in that time their password expiration will be extended.

 

When entering the agent’s information in Real Estate Flyer Builder, use the agents first and last name as the User Name & Password.  They will never forget it.

 

Some agents may not have Excel or may wish that you prepare the listing flyers for them.

• Input the agent’s into Real Estate Flyer Builder

• Have the agent e-mail you the listings

• Open Real Estate Flyer Builder and login as the agent

• Generate the flyers and e-mail them to the agent as a PDF file

 

Develop an E-mail campaign:  E-mail is a powerful tool for reaching real estate agents.  Offer them the opportunity to use Real Estate Flyer Builder at no charge.  The email should include your program activation number and a link to download Real Estate Flyer Builder www.realestateflyerbuilder.com/programs/101RFB.exe

 

A great way to attract new agents is to have a real estate office e-mail you the office listings.  Prepare listing flyers and distribute the flyers to the individual agents.

 

Office presentation: Most real estate companies have some form of extended training or office meetings.  Enquire about giving a presentation to the agents during the meeting.  It is very important to stress that you pay for each agent sponsored.  You can only sponsor agents that are interested in developing a working relationship.  Your presentation should be focused on the advantages to real estate agents:

• The ability to generate high quality listing flyers that include detailed loan information

• Use Real Estate Flyer builder at open houses and first time home buyer classes to instantly pre-qualify buyer on up to 30 different loan options.

• Real Estate Flyer Builder will provide them with useable loan information that can help them sell a house.  Example: A buyer is interested in buying a house using an FHA loan.  RFB will accurately calculate: Total Payment, Funds needed to close, maximum gift and maximum seller’s concession.  RFB will even provide a rent vs. buying comparison to show the advantages of buying.

• Before going to a listing appointment, use Real Estate Flyer Builder to generate an open house flyer for that listing.  This will help the agent look more ambitious.

• Agents that provide detailed loan information are viewed as being more knowledgeable by potential clients.

 

Contact agents that are currently sending you referrals:  Setup the RFB program on their computer.  Demonstrate how to use Real Estate Flyer Builder. 

 

Builders: Use Real Estate Flyer Builder to generate mortgage flyers and open house flyers for model homes.  Update flyers as rates change.  Provide the builder’s sales team with RFB so they can quickly pre-qualify buyers and help the buyer’s select a home that fits their budget.

 

For Sale By Owner flyers: Use the FSBO flyers to market to individual sellers or to partner with companies that specialize in FSBO service (example Help-U-Sell).

 

 

Real Estate Flyers

Mortgage Flyers

Open House Flyers

Rent vs. Buying Flyers

Pre-Qualification Flyers